Well, I’m sure Steve Jobs would argue that ‘value-for-price’ was exactly was he was aiming for and offering. That’s not the same, of course, as engaging in a ‘race to the bottom.’ You wouldn’t recommend that and neither would I. :)

Jobs set the price of the iPad at only $499, when most commentators expected it to be $1000 or more. And whilst the early iPhones were ‘expensive,’ you could very confidently argue that they were offering someone on a completely different level to the competition.

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Tech Fan, Philosopher, Economist and Basic Income advocate. tiny.cc/RJMedStuff

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