Hi there — and thank you for commenting.

‘S’ models usually do pretty well. But in the past, if they sold better than the ‘new design’ iPhone in the previous year, this could have been due to the fact that iPhone sales were generally on the rise, with more sold each year than the year before. Those days, however, may be over, so if any ‘S’ phone now fails to particularly excite people’s imaginations, it’s more noticeable.

And the ‘XS’ has probably still done pretty well, but since sales seem to have fallen short of Apple’s own expectations, I fell to wondering why that might be the case.